A selection of branding and marketing collateral for the property industry.

An internal comms campaign for EY. The campaign was to promote and communicate the benefits of AI and the new AI Support Centre.

I conceived the campaign proposition of ‘Work future-forward’ and created a variety of headlines and creative to support the proposition. The illustrations were to be commissioned in a similar style to those shown in this pitch creative.

Creative Direction
Concept creation
Copywriting
Design

A brand update and refresh for a media services company.

The brief was to integrate the original elements of the brand with a new, modern, flexible and impactful style to better reflect the company’s 2020 offering.

Creative Direction
Graphic Design

A campaign which shows understanding of the relationship between every type of gardener and their garden and which positions STIHL tools at the heart of that relationship.

The campaign was to be truly consumer oriented. A campaign which connects with the heart of the consumer which, in turn, made them relate and connect to the STIHL brand.

It was a truly flexible campaign which could be tailored to target individual target markets with specific sales and seasonal messages. 

Creative Direction
Campaign Conception
Copywriting

Moving the positioning of the VIKING brand to that of a challenger brand, this campaign was conceived to cut through, and make impact in, an industry whose creative very rarely raises above pictures of lawns and lawnmowers. The response was massively positive from all areas of the industry. 

Creative Direction
Art Direction
Copywriting

The Michael Van Clarke salon experience is built on an obsessive devotion to the clients’ best hair in friendly and luxurious surroundings. Set in the heart of London’s Marylebone, it’s a firm favourite of the style cognoscenti and one of the Capital’s favourite salons.

The Michael Van Clarke Brand Book began life with a Brand Planning Workshop, working to define the values of the Michael Van Clarke brand. But over time it became apparent that it could be so much more than an internal values document. I looked at it. I looked at it again. And then I went back and had another look. All with the goal of making the project the best that it could be.

What started to take shape was a book that not only talked about the company, its products and its values, but which actually embodied the brand. Each spread was individually crafted to reflect and define the content whilst keeping a consistent level of communication throughout. A photoshoot was directed to ensure the quality and style of imagery reflected the brand perfectly. Stocks and materials were sourced from all corners of the globe to ensure the final books would be luxurious, up-market, impactful and, in my own language, touchy-feely (that's a technical printing term I believe). 

Two versions were printed. The main print run was a hard-backed book, wrapped with a hessian cloth and silver foiled. The second run, for valued clients, was wrapped with Peltouch, debossed and screw bound.

Creative Direction
Design
Typography
 

A selection of logos and visual identities created for a wide range of businesses and industries.

Creative Direction
Graphic Design

The campaign 'Bring your garden to life' aimed to inform the consumer that the best way to make most of their garden is to use the best tools.

A series of adverts were created using a mix of stock imagery, studio photography and CGI.

Creative Direction
Copywriting
Retouching

A print campaign to promote the release of the Wave Enigma - Mizuno's top-of-the-range running shoe with unparalleled levels of comfort and performance.

The imagery was created to support the proposition of 'A running experience that defies explanation'.

Creative Direction
Art Direction
Copywriting
Retouching

Some various work for IKEA.

The 'Bring The Family Together' campaign was a major campaign to support the launch of the 2013 IKEA catalogue. A series of illustrations were commissioned to fit seamlessly into existing IKEA imagery, each highlighting how IKEA products can be used to boost family interaction. Games and scenarios which utilised IKEA products were concepted and illustrated for extra content.

'Transform even the smallest of spaces' was created to support IKEA's presence at the Ideal Home Show. Communicating IKEA's flexible storage on display in their Swedish House, the entire ad was created in CG.

Creative Direction
Concept Creation
Image Manipulation & Retouching
Mac Scamping
 

3 creative routes that were part of a larger creative pitch for intu shopping centres.

The first is a safer route, utilising humorous, shopping related copy lines to entice the reader in to the creative.

The second uses language from the dating world and positions intu as 'your perfect shopping partner'. The use of mixed media gives an impactful and unique visual style.

The last 2 routes were to support the strategic proposition of 'expect the unexpected'. They were designed to make a big impact and to create stand-out in a crowded marketplace.

Creative Direction
Image Manipulation
Copywriting
Design

A print campaign to support the release of the MIZUNO JPX800 range of irons. The campaign line of 'Speed without movement' was supplied by the client. Budget and timescales were tight – there was no room for photoshoots so the creative had to utilise the existing shots of clubs.

The 'water on the clubs' creative gives the impression that the clubs are moving even when they're stationary.

Creative Direction
Art Direction
Retouching

A photoshoot featuring Pixie Lott for beauty brand Magnitone. The shoot was to promote their facial exfoliation brush and to support their overall proposition of 'you glow girl'.

I introduced the concept of 'Daytime Neon'  – Utilising visually impactful neon tubes in a well-lit studio to reflect the ‘you glow girl’ statement and to give the client a series of images that gives instant recognition to their brand.

Creative Direction
Conception

An outdoor campaign for the Casio ZR 100 camera and Jessops which was tactically sited outside a well-known high street competitor.

The campaign was to promote the new product benefit of the HDR mode - a feature that makes it very easy to capture stunning photographs. The campaign ran in two stages - the first being 'Eye of the beholder' and the second 'child's play'.

Creative Direction
Art Direction
Design & Concept
Copywriting
 

Supplied with just the original logo, a full set of international brand guidelines, brand book and style guides were created for iON and their action camera range.

Advertising templates were designed utilising a proposition of 'live the moment' along with 'shoot/share', highlighting the camera's USP of Wi-Fi connectivity.

The website was designed specifically to support iON's sponsorship of the X Games.

Creative Direction
Design & Development
Brand Guideline Creation
Web Design

A brand campaign for Virgin Atlantic Cargo which was to communicate the high levels of customer service on which VAC pride themselves so highly.

Creative Direction
Art Direction
Copywriting

A brand campaign for Virgin Atlantic Cargo which was to communicate the high levels of customer service on which VAC pride themselves so highly.

Creative Direction
Art Direction
Copywriting

A selection of creative and positioning for various retail collateral.

Creative Direction
Concept creation
Design

Control Risks required a new corporate positioning and brand refresh to completely update their corporate collateral which contained a 3-tier hierarchy of communications.

Creative Direction
Brand proposition
Art Direction and design