HPE
AI Summit – London

As diamond sponsors of the ‘The AI Summit London’, HPE and Nvidia needed help them take their event presence into high gear.

Driven by the key strategic goal of instigating sales conversations, all efforts had to align to support lead capture during the event to build pipeline and opportunities for their sales team to nurture.

Attracting attendees to the stand and acting as the driving force for the lead capture was a Formula 1 simulator, complete with some rather racey Mercedes Benz F1 merch to increase engagement.

Small-scale roundtables for key accounts and a larger networking party with drinks and food helped to round out the event and put the foot firmly on the accelerator for HPE’s sales pipeline.